IN THE NEWS

The US China Trade War – what does this mean for South Africa?

July 8, 2019

he simmering US China trade war is constantly in the world’s news headlines, with President Donald Trump’s surprise turnaround this weekend...

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PayU expands its operations to Southeast Asia

July 8, 2019

PayU, the payments and fintech business of Naspers, announced the acquisition of a majority stake in Red Dot Payment, a Southeast Asia focused online payment solutions provider.

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Tech-Trends: Is XR the new VR, and what exactly is it?

June 13, 2019

HLS recently partnered with MediaWeb and local Stellenbosch based tech firm, Sozo Labs to deliver a publicity campaign.

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“A good PR story is infinitely more effective than a front-page ad.”

Richard Branson
Fintech: PayU launches operations in Kenya to access East African markets

June 12, 2019

Economic growth in the East Africa region is estimated to remain at a steady 5.9% in 2019, a significantly higher percentage than North Africa at 4.9% and Southern Africa at 1.2%.

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HLS profiles master architect, Robert Silke, in the media for selling-out Cape Town's 'The Onyx' in a property recession.

June 12, 2019

There’s been a fair amount of hype about what’s going to be the tallest or largest building in Cape Town over the past few years...

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Fintech: Africa’s payments industry will be shaped by five megatrends

June 12, 2019

HLS partnered with FuryStrategic to support with PR & Communications activities for the rebrand of MyGate, now trading as Wirecard.

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HLS Scoops Best PR-Tech Campaign 2018

June 5, 2019

Tech is cool and we’ve got the awards to prove it! Earlier this month HLS scooped Best Technology Campaign at the PR PRISM Awards.

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HLS partners with MediaWeb to promote how SA tech redefines global livestock farming

June 5, 2019

More than R1 billion was lost to the South African agricultural economy in 2018 thanks to livestock theft.

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"The best way to predict the future is to create it."

Peter Drucker
HLS secures Auditpro

March 15, 2019

Auditpro has appointed content specialists Hook, Line & Sinker (HLS) as its communications agency of choice.

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Next Generation Equity appoints HLS

October 1, 2018

Citizenship-by-Demand has increased among South Africans by 229% since 2017.

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HLS wins Best Pan-African PR Campaign Award

June 5, 2018

Hook, Line & Sinker scooped Silver at this year's PRISM Awards for 'Best Pan-African PR Campaign'.

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Lets take PR to the next virtual level

April 1, 2017

Is your workplace productive or disruptive? When business calls for flexible work hours, virtual offices create an opportunity for people to work whenever they like from wherever they are...

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Are you a social media addict?

June 5, 2018

Like most of today’s new age ‘content champions’, I spend a fair amount of time on social media, from my own personal accounts, to several clients across different platforms...

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Red Dane Skincare appoints Hook, Line & Sinker as their PR friends

April 25, 2017

Following a competitive pitch process, Red Dane Skincare has selected Hook, Line & Sinker (HLS) as its content and communications agency of choice...

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Instagram creates a picture-perfect PR strategy - here's how:

March 1, 2017

Instagram has gone from a trendy iOS-only app to a massive social network with Android and web presence with more than 300 million monthly users.

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"In the long history of humankind, those who learned to collaborate and improvise most effectively have prevailed."

Charles Darwin
Five content lessons we can learn from Suzelle

February 1, 2017

Suzelle is without a doubt South Africa's latest internet phenomenon who has cleverly mastered the multimedia communications industry. Here are five PR lessons we can learn from the DIY Diva

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The A, B, Z’s of our new generation and how to accommodate them in the workplace

December 1, 2016

Millennials are now entering their thirties and, believe it or not, beginning to peak at 34-35 years of age,...

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Hell no, that’s NOT PR

January 4, 2017

I loved PR Daily’s article titled, '10 Falsehoods about PR’ with my favourite quote being, ‘Spin to PR is what stupid is to Albert Einstein.’

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"Our brand is a story unfolding across all customer touch points."

Jonah Sachs