HLS Secures Auditpro

March 15, 2019

Auditpro has appointed content specialists Hook, Line & Sinker (HLS) as its communications agency of choice. Commencing in April, HLS will strategically drive all PR and marketing activities to support the specialist assurance, advisory, accounting and tax services firm to heighten brand awareness and increase stakeholder engagement.

Established in 1984, Audipro has firmly established itself over the last 35 years catering to the nation’s small and medium sized businesses. Nestene Botha, Managing Director of Auditpro said, “We felt it was time to change our marketing and communications game and what better way than appointing a new agency with refreshing ideas. We were instantly captivated with Hook, Line & Sinker’s award winning services that incorporate traditional and digital platforms. Auditpro required strong financial PR experience, local and Pan-African media reach, and heaps of enthusiasm, and HLS showcased exactly that.”

The new agency on the block first opened its doors in December 2016 by freelance consultant, Adam Hunter. To date Hook, Line & Sinker has secured a number of clients across the technology, luxury lifestyle and business sectors. HLS Head Honcho, Adam Hunter adds, “Auditpro is one of South Africa’s most trusted and renowned auditing firms. We have some exciting work in the pipeline for our new B2B client, starting with an integrated campaign for Tax season. We are thrilled to welcome them aboard and look forward to delivering the ultimate marketing and communications sinker.”