HLS wins Best Pan-African
PR Campaign Award

June 5, 2018

Hook, Line & Sinker scooped Silver at this year's PRISM Awards for 'Best Pan-African PR Campaign'. HLS, together with partners, ByDesign Communications and Fury Strategic, accepted the prestigious award on behalf of client SAP Africa, for delivering stellar results for the brand's biggest CSR initiative, Africa Code Week 2017.

Africa Code Week communications, headed-up by Hook, Line & Sinker's, Adam Hunter, comprised of a 7 month intense stakeholder campaign which supported SAP in achieving its ambitious targets of empowering 1,4m youth across 36 African countries and translated into Portuguese & French in just seven days during October 2017.