March 1, 2017
Instagram has gone from a trendy iOS-only app to a massive social network with Android and web presence with more than 300 million monthly users. It’s popular growth rate of 9 million new users per month sees more than 700 photos uploaded each second with an average of 1.2 billion likes per day. Wouldn’t it be nice to have your brand campaign included in that success?
As we all know and have experienced, Twitter and Facebook posts all perform better when accompanied by images. For those who haven’t, now is definitely the time to get started on Instagram and one can start by assessing their content calendar through a visual lens.
According to PR Daily, those looking to up their Instagram game should consider the following:
With 85 percent of top brands throwing their weight into Instagram, it’s pretty obvious that the social network has cemented its spot as a pillar of social networking. It’s time that we recognise Instagram for the powerhouse of social networking that it really is.
Here are some 'Insta-Numbers' that every marketer should know:
Since Facebook’s acquisition of the channel in 2012, Instagram growth has exploded. People are engaging with Instagram posts on levels unparalleled by any other social network. The beauty in visual marketing on Instagram is its ability to showcase your brand in an authentic way through the perspective of your most passionate fans.
Clearly, Instagram is the king of engagement. Through the power of hashtags, influencers, and more, it’s possible to turn this platform into a powerful funnel for both lead generation and customer engagement. The best part is that all you need to get started is your phone and a great picture.
Is Instagram part of your social media strategy? Share your thoughts and comments...