Hook, Line & Sinker Plugs An Additional CBI-electric Brand

CBI-electric: low voltage has renewed its 12-month media and marketing retainer with integrated PR and Marketing agency, Hook, Line & Sinker (HLS).  The success of the agency’s robust phase 1 marketing strategy has also helped secure an additional sub-brand for the HLS portfolio, called Tank Industries.

Over the past 12-months, HLS strategically implemented a series of webinars, expert podcast discussions, celebrity influencer campaigns, social media, advertising placements, website upgrades, and Pan-African media relations for CBI-electric: low voltage to launch the Astute Range of IoT products officially.

Aletta Olivier, CBI-electric: low voltage Marketing Manager shares, “We are thoroughly impressed with our media and marketing results to date. What we set out to achieve over the twelve-month period was reached within the third month. As part of our gratitude to HLS for their hard work and expert services in helping us launch the smart IoT range to the local market, will we be continuing services into 2023 and enlist their expertise to amplify more brands in our stable.”

For the past 36 years, Tank Industries has established itself as a leading manufacturer of cable and cable accessories, supplying the South African, African, and international markets with a wide range of quality power and telecoms solutions. HLS will support Tank with search engine optimisation (SEO), website redevelopment, social media, advertising placements, event support, and B2B media relations and public relations services.

HLS Head Honcho, Adam Hunter says, “To have our work recognised and rewarded by our client in this way is such an honour. The team is revved-up and ready to deliver and exceed the results CBI-electric Group has come to expect from our team of digital, media & marketing gurus.”

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