Lerato Motloung has joined integrated communications agency, Hook, Line & Sinker, as PR Account Executive.
The newly appointed PR guru will support the B2B team with full 360 communications campaigns for brands including CBI-electric, the Santa Shoebox Project, DKMS Africa, Wealth Migrate Group, Tank Industries, Propr and many more.
Motloung was part of the PRISM Young Voices judging panel for 2021 and will harness her award-winning PR skills and insights to provide creative solutions while executing the agency’s Paid, Earned, Shared and Owned (PESO) offering.
“2022 has certainly been the year of growth for us!” says HLS Business Unit Manager, Emma Rijkers. “Six months into the year and we have already hired three new staff members and we are currently seeking to fulfill an additional two roles. In addition to Lerato’s charisma, uniqueness, nerve, and PR talent – she has a warm and bubbly personality – making her the perfect addition to the HLS culture as we continue to fast-track our exciting growth trajectory.”