Hook, Line & Sinker - Services

What you will find

HLS can support you with the following:

STEP 1: we HOOK your key audience

Everybody loves a good story, so let us tell yours. Here’s how:
  • Articles: Thought leadership & opinion pieces, news announcements, feature stories, executive profiling, top tips and how-to stories.
  • Visual storytelling, augmented reality and Infographics
  • Virtual events: webinars & roundtables
  • eBooks & digimags
  • Research and Whitepapers
  • Newsletters & emailers
  • Podcasts
  • Digital Brochures
  • Webcasts
  • Social media clips and corporate videos
  • Videocasts

STEP 2: we select the best communications LINE

PESO anyone? Let’s add a dash of PESO channels to create creative integrated communications
  • Paid: Print & broadcast advertising, advertorials, digital (PPC), sponsored posts, SEO, influencers, sponsorships.
  • Earned: Media relations and publicity, blogger relations, brand ambassadors, testimonials, reviews, customer case stories and brand mentions.
  • Shared: Social media channels (Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn).
  • Owned: Company website, blogs, intranet, emails, newsletters and user-generated content.

And together, we deliver the ultimate campaign SINKER

Let us help you to achieve your desired outcomes:
  • Awareness issues
  • Build and foster relationships
  • Educate audiences on issues or trends
  • Customer advocacy
  • Increased engagement
  • Shifting perceptions
  • Sales drives and gain market share
  • Protect, enhance or differentiate your brand
  • Marketing support and increased website traffic
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